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As part of the Vans 50th Anniversary celebration, the Skate Team made the trip to Toronto, Canada for a House of Vans event that included a demo with some of the local team. Check out Daniel Lutheran, Chima Ferguson, Gilbert Crockett, Elijah Berle, and Rowan Zorilla. #Since66
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This past Wednesday night in New York City, Vans celebrated their 50th Anniversary at the House of Vans as part of the year long celebration of one of the most iconic skate shoe brands of all time. The place was packed with Vans history, riders, legends, and fans, that were all treated to burgers, waffles, beers and a killer concert from Yeasayer and the legendary Nasty Nas. Congrats to the whole Vans family and everyone involved for supporting skateboarding from day one. Skateboarding wouldn’t be the same without you and we thank you!—Jaime Owens
PHOTOS / @jaimeowens & @mehringsbearings
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Last night Vans honored its 50-year heritage alongside thousands of guests who gathered at the House of Vans in New York and Austin to celebrate five decades of cherished “Off The Wall” memories. On the heels of the newly released campaign The Story of Vans, Brooklyn mainstay House of Vans and beloved SXSW pop-up House of Vans at the Mohawk, were transformed to showcase an imaginative representation of iconic moments from Vans’ legacy. To top off the enthralling Vans’ experience, Erykah Badu, Nas and Yeasayer galvanized the crowds for a night that will forever go down in history.
House of Vans Brooklyn captivated eager attendees through a striking checkerboard threshold, in an entrance where they were immediately transported into the world of Vans. A retrospective look at the brand’s history was blended with a curated selection of Vans footwear highlighting the design progression over the last 50 years. Throughout the venue, The Story of Vans came to life through towering cutouts and displays, engaging guests who were treated to custom made, embroidered Vans checkerboard Slip-Ons. A crescendo of energy peaked during the obligatory birthday cake reveal, as Vans’ own Steve Van Doren graced the stage, joined by Vans athletes and extended family, to toast the once in a lifetime moment. The pinnacle of the event yielded an unprecedented hit-after-hit performance of classics by New York hip hop legend Nas, with a melodic supporting show by local indie-rock favorite Yeasayer.
Vans continues its celebration with more House of Vans 50th anniversary events scheduled in London, Sao Paulo, Toronto, Seoul, Kuala Lumpur and Hong Kong. These events are just the beginning as Vans looks to expand the House of Vans experience around the world to further cement Vans’ dedication to fostering creative expression through action sports, art, music and street culture. Throughout 2016, Vans will host a variety of activations including skateboarding demos, music events, interactive design workshops and art installations within the House of Vans, all to continue to encourage the creative communities that have supported Vans for the past 50 years and that will continue to support Vans for years to come.
Visit houseofvans.com to learn more and check out vans.com to watch The Story of Vans.
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Vans is pleased to announce the global launch of The Story of Vans on this historic day, Vans’ 50th anniversary. On March 16, 1966 Vans opened in Anaheim, Calif. as a small family-owned brand with big dreams. 50 years later, the Van Doren spirit lives on as one of the largest youth culture brands in the world, fostering a culture of creative expression through action sports, art, music and street culture. Vans commemorates its rich heritage with The Story of Vans series – a visual campaign that is truly the first of its kind – combining a mix of artistic methods to highlight iconic moments from the brand’s 50-year history.
Always original, Vans introduces a campaign that is innately imaginative and one-of-a-kind in honor of its 50th anniversary. The Story of Vans blends diverse animation methods to create one distinctive visual treatment in a groundbreaking campaign that illustrates the brand’s origins in action sports, art, music and fashion. In a never before seen combination of techniques, The Story of Vans uses forced perspective drawings, traditional cell animation, paper cut outs and timeless Vans footwear, which are all stop motion animated in an intricately choreographed celebration of the brand. Directed by Reza Resoli from Pet Gorilla, The Story of Vans is brought to life through whimsical black and white illustrations by French artists Mrzyk & Moriceau and a soundtrack produced by music house Beta Petrol, who brought together different musical collaborators ranging from Tortoise’s John Herndon to Wayne Kramer from the MC5. The campaign is made up of a series of five short stories, one which tells the journey of the Vans brand, and four additional spots that emphasize Vans’ core forms of creative expression and define the mantra of living “Off The Wall.”
Each story is narrated by a renowned individual and long-time Vans enthusiast. Professional skateboarder and historian of the sport, Jeff Grosso, voices the leading story while iconic skateboarding legend Tony Alva speaks to his own history with the brand in the action sports short. Artist and musician Ray Barbee, Chuck D of Public Enemy and fashion icon and actress Chloe Sevigny lend their vocals for the art, music and fashion shorts, respectively. Visit www.vans.com to watch The Story of Vans and share your own Vans story using #since66.
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Vans Cements 50 Years of Heritage and Progression with the Vans Pro Classics Anniversary Collection Releasing Worldwide on March 16
Vans, the original action sports footwear and apparel brand, commemorates 50 years of heritage and progression with the debut of the Vans Pro Classics Anniversary Collection, available worldwide on March 16. The most iconic footwear silhouettes from Vans’ history return to the spotlight, enhanced with innovative performance features that provide upgraded cushioning and durability exclusively designed for skateboarding.
With decades of proven performance evolution supported by an illustrious team of skateboarding icons and future legends of the sport, the Pro Classics Anniversary Collection is modernized with Vans’ Pro Skate performance technology, featuring supportive ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, and DURACAP reinforced underlays in high abrasion areas for premium durability and consistent fit. Embodying a slimmer shape for a closer fit in the heel, arch and forefoot, Vans Pro Classics are engineered to withstand the everyday wear and tear of modern skateboarding.
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