adidas Skateboarding Reveals the Lucas Premiere ADV



adidas Skateboarding reveals the long-awaited Lucas Premiere ADV – the signature shoe for Lucas Puig. Designed in part by one of the most celebrated technical street skaters today, the Lucas Premiere ADV is built to compliment the athleticism and agility of Lucas Puig accented with superior style for downtime off the board.


The Lucas Premiere ADV offers board control and precision in a stylish low-profile silhouette with durable construction. The weight of the shoe is reduced in the sole and upper bringing the board closer to your feet for balance. A woven tongue and quarter panel backed with perforated suede provides breathable durability. Heavy duty suede is strategically placed in the toe and the forward stripe to prevent blowout from aggressive play. As an added bonus, an adiTUFF reinforced toe offers extra protection and abrasion resistance.


Staying true to his hometown roots of Toulouse, France, Lucas Puig is at the forefront of a new underground skate movement emerging from the suburbs of Europe. Through the success of his co-owned independent line Hélas, Lucas is regarded as one of the most eccentric style influencers in skateboarding culture, known for his unique style on and off the board.

The Lucas Premiere ADV white/sunglow colorway is available at and specialty retailers in the U.S. starting July 1. The Lucas Premiere ADV will retail for $75.00.


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