adidas Skateboarding Reveals the Lucas Premiere ADV

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adidas Skateboarding reveals the long-awaited Lucas Premiere ADV – the signature shoe for Lucas Puig. Designed in part by one of the most celebrated technical street skaters today, the Lucas Premiere ADV is built to compliment the athleticism and agility of Lucas Puig accented with superior style for downtime off the board.

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The Lucas Premiere ADV offers board control and precision in a stylish low-profile silhouette with durable construction. The weight of the shoe is reduced in the sole and upper bringing the board closer to your feet for balance. A woven tongue and quarter panel backed with perforated suede provides breathable durability. Heavy duty suede is strategically placed in the toe and the forward stripe to prevent blowout from aggressive play. As an added bonus, an adiTUFF reinforced toe offers extra protection and abrasion resistance.

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Staying true to his hometown roots of Toulouse, France, Lucas Puig is at the forefront of a new underground skate movement emerging from the suburbs of Europe. Through the success of his co-owned independent line Hélas, Lucas is regarded as one of the most eccentric style influencers in skateboarding culture, known for his unique style on and off the board.

The Lucas Premiere ADV white/sunglow colorway is available at adidas.com/skateboarding and specialty retailers in the U.S. starting July 1. The Lucas Premiere ADV will retail for $75.00.

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Dew Tour Shop Showdown Finals – Terrace Vs. Index

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WATCH BOTH EDITS and VOTE NOW!

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We’re getting closer and closer to the Final 4! The third round of the Dew Tour Shop Showdown Finals features Terrace from Fullerton, California, and Index from Dallas, Texas! Both edits are super heavy making this round a tough one! Keep in mind that the four winning shops from the Finals will all be flown to Long Beach, California, during Dew Tour in July to compete on the newly updated format and course. And it’s up to YOU to decide those winners. Voting ends Tuesday at midnight PST!

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Bureau Skate Shop, Washington DC

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Check out Jeremy Murray and friends’ new shop in DC! Bureau
Featuring Isaac Jaeggi, Evan Steck, Michael Bruch, Osama Abdeldayem, Dominic Mallari, Jeremy Murray, Brian Aguilar, Tyler McCoy
IG: @dcbureau
Filmed by Isaac Jaeggi, James Park, Jay Burles, Ayman Abdeldayem, James Tilman and Dominic Mallari
“Sitting at 1342 U Street NW, at the intersection of the historic U Street corridor and 14th street, Bureau is a local skate shop, menswear, and art retailer whose mission is to become a central hub showcasing and supporting creative culture in DC.
Founded by three lifelong friends who grew up in the DC area, Bureau is inspired by various creative cultures in DC, both old and new. As the newest member of the U Street community, Bureau pays homage to the art, history, and culture that has shaped DC over the years, while embracing the creative energy and ideas a new wave of urbanization has brought to the city. Bureau’s aesthetic and merchandise selection reflects this cultural shift in DC—paying homage to the classics while simultaneously catering to bold new changes in attitudes, trends, and styles.
When people think of DC, what often comes to mind are offices, organizations, and ‘bureaus’ affiliated with the federal government. Bureau offers the city a different kind of ‘bureau,’ a place that gives locals, transplants, and visitors alike an authentic window in to the thriving creative culture DC has. While seldom recognized by outsiders, there are thriving creative communities in DC.”
Stop by the store and say hello.
1342 U Street NW, 2nd Floor, Washington, DC 20009
Hours of operation: 11 – 7 Monday – Saturday, 12 – 6 Sunday
Phone – 202 450 5890

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